Marketing: Strategic Planning and Analysis

With the rise of digital marketing, e-commerce, and data-driven decision-making, businesses are increasingly seeking professionals who can analyse market trends, consumer insights, and competitor strategies. The average job trend for marketing analysis in the UK has been on the rise in recent years. Strategic planning and analysis in marketing can be highly beneficial in today's date as it helps businesses understand market trends, consumer behaviour, and competition, enabling them to make informed decisions and maximise their earning potential.

Marketing: Strategic Planning and Analysis is a CPD QS Accredited comprehensive course that delves into the vital aspects of strategic planning in the context of marketing. This Marketing: Strategic Planning and Analysis course emphasises the significance of strategic planning as a crucial component in the success of any marketing endeavour. By equipping students with the necessary knowledge and skills, the Marketing: Strategic Planning and Analysis course enables them to critically analyse the market environment, identify key opportunities and threats, and develop effective strategies to achieve organisational goals.

Throughout the Marketing: Strategic Planning and Analysis course, students learn how to conduct strategic and marketing analyses to gain valuable insights into consumer behaviour, competitor dynamics, and market trends. They also delve into the process of strategic plan development, where they learn how to formulate and implement marketing strategies that align with the organisation's objectives. Additionally, the Marketing: Strategic Planning and Analysis course covers essential topics like market segmentation, targeting, and positioning, providing students with a solid foundation for effectively reaching and engaging their target audience.

By the end of this Marketing: Strategic Planning and Analysis course, students will have a comprehensive understanding of the strategic planning and analysis process, enabling them to make informed decisions and develop innovative marketing strategies that drive business growth and success.

After completing this Marketing: Strategic Planning and Analysis course, you will be able to:

1. Comprehend the fundamentals of strategic planning in marketing.
2. Conduct thorough strategic and marketing analysis.
3. Develop and implement a strategic marketing plan.
4. Master market segmentation, targeting, and positioning.
5. Identify and respond to key market trends.
6. Create impactful marketing campaigns tailored to specific audiences.
7. Evaluate the effectiveness of marketing strategies.
8. Adapt marketing plans to evolving market dynamics.

• Module 1: An Overview of Strategic Planning 08:25

  • 1: An Overview of Strategic Planning 08:25

• Module 2: Analysis: Strategic and Marketing Analysis 09:25

  • 2: Analysis: Strategic and Marketing Analysis 09:25

• Module 3: Planning: Strategic Planning for Marketing 08:00

  • 3: Planning : Strategic Planning for Marketing 08:00

• Module 4: Strategic Plan Development 15:12

  • 4: Strategic Plan Development 15:12

• Module 5: Marketing: Market Segmentation, Targeting and Positioning 11:54

  • 5: Marketing: Market Segmentation, Targeting and Positioning 11:54

"Marketing: Strategic Planning and Analysis," CPD QS Accredited, is an in-depth course designed to empower marketers with strategic insight and analytical skills. It begins with the basics of strategic planning, moving into detailed marketing analysis methods. Participants will learn to develop strategic marketing plans that align with business objectives, focusing on market segmentation, targeting, and positioning to maximise impact. The Marketing: Strategic Planning and Analysis course emphasises practical skills in analysing market trends, consumer behaviour, and competitive landscapes. It provides a framework for creating adaptable and successful marketing strategies, ensuring participants can navigate the complex marketing environment and drive sustainable business growth.

Course Completion Certificate

Once you've completed the Marketing: Strategic Planning and Analysis course, you will immediately be sent a free PDF certificate from REED. You can also choose to receive a CPD QS PDF/Hardcopy certificate. Prices for CPD QS certificates are as follows:

• PDF Certificate: £4.99

Email delivery of printable/shareable PDF certificate.

• Hardcopy Certificate: £9.99

Professionally printed certificate delivery.

The Marketing: Strategic Planning and Analysis course is open for anyone and ideally for:

• Marketing professionals seeking to enhance their strategic planning and analysis skills.
• Business managers aiming to develop effective marketing strategies for their organisations.
• Entrepreneurs looking to gain insights into market dynamics and optimise their marketing efforts.
• Students pursuing a career in marketing or business administration.
• Individuals interested in understanding the strategic aspects of marketing and its impact on business outcomes.

The Marketing: Strategic Planning and Analysis course is open to everyone and has no formal entry criteria.

After completing this Marketing: Strategic Planning and Analysis course, you can pursue any of the following career paths:

• Marketing Manager - Annual Salary: £40,000 - £70,000
• Market Research Analyst - Annual Salary: £25,000 - £45,000
• Brand Manager - Annual Salary: £35,000 - £60,000
• Digital Marketing Strategist - UK Annual Salary: £30,000 - £60,000

Currently there are no Q&As for this course. Be the first to ask a question.

Reed Courses Certificate of Completion

Digital certificate - Included

CPD QS Certificate - PDF

Digital certificate - £4.99

CPD QS Certificate - Hardcopy

Hard copy certificate - £9.99